Much About Marketing
Lea MacDonald and the team
Owner, Marketing Liaison
Turning Business Experience into Better Business Solutions
Lea MacDonald brings extensive experience across sales, marketing, technology and business improvement to Much About MARKETING (MAM).
Before establishing MAM, Lea founded, owned and operated an Australian online marketing platform connecting corporate groups with conference and event venues and hotels. The business combined online venue searching with a professional venue-finding service, helping customers find suitable venues while providing venues with new ways to market their businesses.
One of Lea's strengths was recognising opportunities to improve the way the business worked. After listening to customers and venues, she identified a need for a better way to compare venue quotes. She worked with her team, developers, venues and users to design and implement a quote-comparison system that made the process easier for customers, created additional marketing opportunities for venues and improved efficiency for the business.
She also developed flexible marketing models, including commission arrangements and tiered membership options, balancing customer needs with the commercial realities of running a successful business.
The outcome was a win, win for all involved.
This experience is the foundation of MAM.
Lea understands that effective marketing is not just about advertising or generating leads. It is about understanding the business, listening to customers, identifying problems and opportunities, and finding practical solutions that improve performance.
Today, Lea brings that experience to her role as Marketing Liaison, working with a team of specialists across websites, SEO, digital marketing, AI, automation and apps.
Her role is to understand what the customer really needs, coordinate the right expertise and help turn good ideas into practical results.
Find the problem. Listen to the customer. Build the right solution.
That's the thinking behind MAM.
I live in Frankston, on Victoria’s beautiful Mornington Peninsula, and I’ve had a life filled with different places, experiences and opportunities. My working life has taken me into the travel, conference and event industries, and more recently working part time in retail, (specifically in the window fittings industry) and part time in the mental health field. Each has taught me something along the way.
Travel has always interested me, and I’ve explored Europe, South-East Asia and the Pacific Islands. A recent trip to Broome reminded me just how much there is to discover in our own country and living on the Mornington Peninsula, I’m also fortunate to have beautiful places close to home. I’ve visited every Australian state except the Northern Territory, which is still waiting for me!
Family is a big part of my life. I have three adult children who live in Melbourne with their partners, and I couldn’t be prouder of the people they are and what they’ve achieved.
So, why ‘playing cards’ for MAM?
Some of my earliest card-playing memories come from rainy days on family holidays. As a younger sibling and cousin, I’d join in with everyone else, often without having the faintest idea how to play the game properly, and strategy? Well…what was ‘strategy’?
Looking back, there’s something rather fitting about that. Life doesn’t always come with instructions, and we don’t necessarily know the rules when we begin or how to play our best hand.
Over time, playing cards have come to mean more to me than just a game. They remind me that we’re all dealt different hands. Some bring wonderful opportunities; others bring challenges we never expected. We can experience joy, change, and sometimes difficult circumstances.
My experiences working in the mental health sector, travelling overseas with a child rescue organisation and my own personal experiences, have given me a greater appreciation of the different circumstances people face. Everyone has their own story, their own struggles and their own way of coping. There are also many wonderful people who dedicate their time and energy to helping others.
I believe resilience is often found in the small things: adapting, trying again, accepting a helping hand or simply taking the next step when the way forward isn't clear.
We should never stop learning. Modern technology can feel overwhelming with its fast pace, but learning new skills keeps our minds active, builds confidence and opens doors to new opportunities. We should remember that we don't have to master everything at once and most importantly, there are talented people (such as those I work with), that thrive on their work with technology, and helping others learn about it and benefit from it.
Perhaps that’s why the playing-card theme feels so right to me. It reflects life as I see it: a mixture of choices, challenges and opportunities. I see the same thing in business. Sometimes the pieces fit together beautifully; sometimes a different approach is needed.
Through MAM, together with the team, we enjoy helping businesses see those possibilities and find practical ways to improve how they operate.
Meet Lea
Lea MacDonald brings the big picture together.
Lea works with a specialist team of web developers, SEO specialists, digital marketers and AI, automation and app-building technicians, connecting the right expertise to the right business needs.
As your Marketing Liaison, Lea is your single point of contact, understanding your business, identifying opportunities and helping connect you with the right expertise.
Lea works with a trusted team of specialists across:
Rather than leaving you to work out which specialist you need, Lea helps look at the whole picture.
She listens to what you're trying to achieve, helps identify where improvements could be made and coordinates the appropriate expertise to turn ideas into practical solutions.
One point of contact. A team of specialists. One joined-up approach.
Reviews
Before MAM, Lea MacDonald ran The Venue Zone. These Google reviews were left for The Venue Zone and are shown word for word.
4.9★★★★★Google reviews for The Venue Zone
We used The Venue Zone for booking our college ball and they were absolutely fantastic. We received an email the very next day listing a huge number of venues that fitted what we were after, all within budget and provided everything we requested. The hardest part about using The Venue Zone is choosing your venue! The staff member that we were in contact with was constantly checking in with us on how things were going, and when we had any questions, would put us in contact with them directly. The quality of service was simply impeccable. The night went amazingly with a huge thanks to The Venue Zone for a place for it.
These people are great - they actually listen to what your requirements are, take care of all the negotiations, and get back to you promptly. The service Venue Zone provides is excellent, and it's the first place I go to when I need to organise a conference or event for work.
Our company has used the Venue Zones for a number of years and always found them to be very helpful. It really takes the hassle out of finding a venue to have the right venues come to us. The girls are always friendly and enthusiastic and try to do all they can to find the right venue for you. I would highly recommend this company to anyone in business who needs to find a venue (for events, conferences, parties, meetings etc...) and would like the hard yards of searching themselves handed over to people who know all the right places to look.
Our organization used The Venue Zone to help us like locate the perfect venue for our biannual women's conference. The staff were able to take all our special & specific requirements in to consideration and were very helpful in finding suitable suggestions. It saved us so much time by eliminating unsuitable venues quickly and finding options we were not aware of and wouldn't have been able to locate on our own. I would definitely recommend The Venue Zone as the first point if call when searching for the perfect venue!
I have been organising my company's end of year Christmas function for about 10 years now. Initally we did all the hard work ourselves and made many enquiries directly with venues. With Venue Zone you provide them with what you're after and even specify a budget and they find venues for you. This helped us immensely as we have a very tight budget but Venue Zone always was able to find a venue for us. I highly recommend their service. Plus it's free of charge so you have nothing to lose.
I required to book a venue at very short notice with a limited amount of funds. I contacted The Venue Zone and spoke to Lea McDonald. She understood my requirements exactly and searched accordingly. The outcome was successful and I managed to book a venue to meet the exact specifications. Will definitely use again. Thanks so much Lea for your assistance, you saved the day!
The Five Suits
Lea MacDonald is the Marketing Liaison and brings the right people to the table, coordinating a specialist team across websites, SEO, digital marketing, AI, automation and app development. She understands the bigger picture, translates your business needs into practical solutions and makes sure every specialist is playing the same hand. Based in Frankston and servicing businesses across the Mornington Peninsula, Melbourne and beyond, Lea helps local businesses put the right cards on the table, and play them well.
Hearts
The heart of the matter and the foundation of your hand.
Your website is where everything comes together. Our web development team creates professional, functional and conversion-focused websites that give your business a strong digital presence and make it easy for customers to take action.
WebsitesClubs
Where your community and engagement grow.
Digital marketing is about creating connections. From social media and content to campaigns and customer engagement, our digital marketing specialists help your business build relationships, stay visible and turn attention into customers.
Digital MarketingDiamonds
Where your visibility becomes valuable.
SEO helps your business get discovered by the people actively searching for what you offer. Our SEO specialists improve your online visibility, attract quality traffic and turn search opportunities into long-term business value.
SEOSpades
Where productivity gets a winning hand.
AI and automation can take the repetitive work off your plate. Our specialists identify opportunities to streamline processes, automate tasks and introduce practical AI solutions that save time and improve productivity.
AI & AutomationThe Joker
The unexpected card that changes the game.
Sometimes your business needs something different. Our app-building and technology specialists develop customised digital solutions that solve specific problems, create new opportunities and give your business an edge.
Apps & InnovationThe team
Designers, developers, marketers and strategists across Websites, SEO, Digital Marketing, AI & Automation and Apps & Innovation, led by Lea MacDonald.
About Us
Work with us
If you feel your business could be working smarter, operating more efficiently or getting better results, the team can help you look at what is possible.
Let's look at your business, identify the opportunities and find smarter ways to make it work better.
